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GREENIES
How (Not) to Train Your Dog

The Assignment
After recieving a strong reaction to their new, more playful brand voice, Greenies needed help transforming their site content. They asked us to scale their newfound silliness across a series of "How To" content pieces.


Making Bad Advice
Into Good SEO
Once we had our unique content, we used it as an opportunity to benefit organic search. Through article content, we snuck a bit of good advice and plenty of high MSV keywords onto Greenies' site.

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